You’ve built something you believe in a product, a service, an idea. But your ads aren’t getting results. Your posts aren’t getting any likes. And your pitch, which felt so strong internally, isn’t making much of an impact.
Frustrating. 😖
Because in the meantime, you do see mediocre competitors growing. Not because their product is better, but because they understand how people make decisions. Every euro you spend on marketing without that knowledge is a gamble with your budget.
There’s another way 👇
On September 10, The Ad Architect, which recently moved into PLNT, is hosting a free knowledge event. In two hours, you’ll discover how to boost sales using humor and proven marketing psychology.
What you'll learn:
- How People Make Choices and Decisions
- How to Apply This to Your Own Marketing Tomorrow
- What Humor Can Do for Your Brand
On stage:
- Jaap Janssen Steenberg (Cialdini Institute Licensed Trainer)
- Jente Kamphuis, MSc (The Ad Architect)
- Jordi van de Bovenkamp, Executive Creative Director at TBWA\Neboko and the creative mind behind campaigns for Heineken and Albert Heijn.
Afterward, The Ad Architect will treat everyone to beer and bitterballen.
Good to know
📅 Thursday, September 10, 2026
🕒 3:00 p.m. to 5:00 p.m. (doors open at 2:30 p.m.)
📍 PLNT Leiden, The Spotlight
🎟️ Free, but space is limited
120 minutes of learning while having fun, and then beer and bitterballen.
Let’s grow! 🚀
