Sign up for PLNT updates!
Sign up for our newsletter and receive PLNT updates full of events, tips and inspiration.

How to start a startup: the first steps explained

Table of contents

The first step: developing an idea

Developing an idea is the fundamental first step in starting a startup. This is the moment when you can let your creativity run wild and explore new, bold ideas. It is important to identify a problem you want to solve or a need you want to fulfill. Think about your passions and interests, and how they can contribute to an innovative solution. Developing an idea requires courage and independence; it is an opportunity to create something unique that can have a meaningful impact.

At PLNT, we encourage new thinkers to think outside the box and challenge the status quo. We believe that the most groundbreaking ideas come from a combination of creativity and determination. Take the time to refine and test your idea, and don’t be afraid to ask for feedback from others. This is the first step toward realizing your startup dream.

Market research and competitive analysis

Market research is crucial to understanding whether there is a market for your idea and how you can stand out from the competition. This process includes analyzing the needs and wants of your target market, as well as identifying trends and opportunities in the market. A thorough competitive analysis helps you understand who your competitors are, what they offer, and how you can differentiate yourself.

At PLNT, we support startups in conducting detailed market research and competitive analysis. We offer tools and resources to help you explore the market and make strategic decisions. By developing a deep understanding of the market, you can position your startup for success and lay a strong foundation for future growth.

Creating a business plan

A well-thought-out business plan is essential for the success of your startup. It serves as a roadmap that helps you define your goals, plan your strategies, and measure your progress. A business plan should include a clear description of your product or service, your target audience, your marketing and sales strategies, and your financial projections.

At PLNT, we offer workshops and training courses to help you draw up an effective business plan. We believe that a strong business plan not only helps attract investors, but also helps you maintain focus and direction. By clearly articulating your plans and goals, you can lead your startup with confidence and determination.

Legal structure and registration

Choosing the right legal structure for your startup is an important step that affects your tax obligations, liability, and financing options. The most common structures are sole proprietorship, general partnership (VOF), limited liability company (BV), and limited liability company (NV). It is important to understand the pros and cons of each structure and choose what best suits your business goals.

At PLNT, we offer guidance in navigating the legal aspects of starting a business. We help you register your business with the Chamber of Commerce and obtain the necessary permits and licenses. By carefully following these steps, you can avoid legal complications and focus on growing your startup.

Financing and budgeting

Financing is one of the biggest challenges for startups. It is essential to have a clear financing plan that helps you obtain the necessary resources and manage your expenses. There are several financing options available, including equity, loans, grants, and crowdfunding. It is important to consider the pros and cons of each option and develop a strategy that suits your needs.

At PLNT, we offer access to a network of investors and funding sources. We help startups draw up budgets and financial forecasts, and provide support with funding applications. Having a solid financing and budgeting strategy allows you to build your startup on a stable financial foundation and achieve your growth goals.

Putting together a team

A strong and dedicated team is the backbone of every successful startup. Building a team of talented and passionate individuals who share your vision is crucial to achieving your goals. Look for team members with complementary skills and experiences, and make sure everyone is committed to your startup’s mission and values.

At PLNT, we believe in the power of collaboration and community. We offer networking opportunities and events where you can meet potential team members and build relationships. By building a diverse and dynamic team, you can meet the challenges of entrepreneurship with confidence and determination.

Product development and MVP

Product development is an iterative process that starts with creating a Minimum Viable Product (MVP). An MVP is a basic version of your product that contains the core functionalities and allows you to gather feedback from early users. The goal is to learn quickly and make adjustments based on real user experiences.

At PLNT, we support startups in developing their MVP and refining their product. We offer access to technical facilities and expertise to help you build and test your product. By launching an MVP and gathering feedback, you can improve your product and better respond to the needs of your target audience.

Marketing and sales strategy

An effective marketing and sales strategy is essential for promoting your product or service and attracting customers. This includes identifying your target audience, developing a brand identity, and choosing the right channels to spread your message. It is important to communicate consistently and authentically and to offer value to your customers.

At PLNT, we offer workshops and training in marketing and sales. We help startups develop strategies that resonate with their target audience and set them apart from the competition. By having a strong marketing and sales strategy, you can grow your startup and build a loyal customer base.

The importance of networking

Networking is a powerful tool for any entrepreneur. It allows you to make valuable contacts, share knowledge and experiences, and discover new opportunities. By participating in networking events and joining entrepreneurial communities, you can expand your network and take your startup to the next level.

At PLNT, we value community and collaboration. We regularly organize events and meetups where entrepreneurs can meet and inspire each other. By actively networking, you can gain valuable insights, form partnerships, and strengthen your startup.

Collecting and adjusting feedback

Feedback is an essential part of the growth process of any startup. It allows you to learn from your users, improve your product, and better respond to the needs of your target audience. It is important to be open to feedback and willing to make adjustments based on the insights you receive.

At PLNT, we encourage startups to continuously collect feedback and iterate. We offer tools and methods to effectively collect and analyze feedback. By embracing a culture of continuous improvement, you can keep your startup agile and customer-focused, and increase your chances of success.

Would you like to share this article?

Also check out these articles

PLNT startup Axite pitched on BNR’s podcast PITCH!
Charlotte Franenberg presented her startup on BNR’s podcast PITCH! Together...
Leiden-based EdTech startup Gamifactive pitched at BNR!
Leiden-based PLNT startup Gamifactive, founded by Rafael Jezior and Dennis...
Hospital Hero nad FYXN pitch their startup at BNR
PLNT-startups Hospital Hero and FYXN, pitched during BNR’s podcast PITCH!
VitaScope pitches their startup at BNR
The PLNT startup VitaScope, founded by Paul Spelt, presented at...
Startup market research and competitive analysis
Starting a business is an exciting journey full of challenges...
Lean startup method: the basic principles
What is the lean startup methodology? In today’s rapidly changing...

Back to top