Leiden centre for
innovation and
entrepreneurship

Masterclass | The neuroscience of entrepreneurship

How can understanding your brain help you be a better entrepreneur?

Our brains are predictions machines that help us survive in the world, but they also play an important part when we want to start a new venture. In this masterclass you will learn basic concepts of how your brain, as a survival mechanism, can lead you to failure, but most importantly how can you hack this and become an expert in identifying your own biases.

Meet the trainer

Betty Huerta is the entrepreneurship program coordinator at PLNT Leiden, where she coordinates the efforts that support aspiring entrepreneurs to develop their startup. Betty obtained her Masters of Science in Innovation Sciences at Eindhoven University of Technology, where she did research on the road social entrepreneurs working with artificial intelligence take in the context of developing countries. Before that, she worked for 4 years in the field of innovation and social entrepreneurship in Mexico at the Tec de Monterrey university.

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