{"id":28617,"date":"2025-08-11T09:34:36","date_gmt":"2025-08-11T07:34:36","guid":{"rendered":"https:\/\/plnt.nl\/kennisbank\/how-do-you-pitch-to-investors\/"},"modified":"2025-08-11T15:29:31","modified_gmt":"2025-08-11T13:29:31","slug":"how-do-you-pitch-to-investors","status":"publish","type":"kennisbank","link":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/","title":{"rendered":"How do you pitch to investors?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28617\" class=\"elementor elementor-28617 elementor-28348\" data-elementor-post-type=\"kennisbank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe9c2a e-flex e-con-boxed e-con e-parent\" data-id=\"7fe9c2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4353e73 elementor-widget elementor-widget-text-editor\" data-id=\"4353e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ready to conquer the world with your brilliant idea? Whether you&#8217;re just starting out or have been at it for a while, pitching your startup is an adventure in itself. But don&#8217;t worry, we&#8217;re here to help you create a killer pitch. A pitch that&#8217;s not only relevant and informative, but also super engaging!   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb6a924 e-flex e-con-boxed e-con e-parent\" data-id=\"cb6a924\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c28e0 elementor-widget elementor-widget-heading\" data-id=\"e0c28e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Structure of a powerful pitch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6afcecc elementor-widget elementor-widget-text-editor\" data-id=\"6afcecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A pitch is like a good story; it starts with something that grabs attention. Perhaps a striking statistic or a personal story that shows your passion. Then you get straight to the point: what is the problem you are solving and how does your product or service do that? Make sure you are clear and convincing about what makes you unique.   <\/p><p>Don&#8217;t forget to share your business model and growth plan. Investors want to know how you plan to grow and make a profit. A brief overview of your financial expectations can also help build trust. Conclude with a powerful conclusion that reinforces your message and invites investors to ask questions.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a172e3 e-flex e-con-boxed e-con e-parent\" data-id=\"2a172e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2119f elementor-widget elementor-widget-heading\" data-id=\"9e2119f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Using storytelling in your pitch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5c67b elementor-widget elementor-widget-text-editor\" data-id=\"8e5c67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Storytelling isn&#8217;t just a trend; it&#8217;s a super useful tool in your pitch. By weaving your story with personal experiences, you make your pitch human and memorable. It shows investors why you are so passionate about your project.  <\/p><p>Storytelling also helps to clarify your message. With a good story, you can outline the context of your idea and show how it fits in with the needs of the market. <a href=\"https:\/\/plnt.nl\/en\/news\/storytelling-for-startup-success\/\" target=\"_blank\" rel=\"noopener\">Storytelling for startup success<\/a> can really make a difference, because it helps investors imagine how your product or service can have an impact. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-882e395 e-flex e-con-boxed e-con e-parent\" data-id=\"882e395\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ae68c elementor-widget elementor-widget-heading\" data-id=\"64ae68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Preparation and practice<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af55cd6 elementor-widget elementor-widget-text-editor\" data-id=\"af55cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prepare thoroughly; that&#8217;s half the battle when it comes to pitching. Get to know your audience and tailor your presentation accordingly. Practice your pitch until it feels natural and flows smoothly. Ask colleagues or mentors for feedback and use their input to improve your story.   <\/p><p>Practice answering questions as well. This will give you confidence during your pitch and show that you are well prepared. A <a href=\"https:\/\/plnt.nl\/en\/?post_type=nieuwsberichten&#038;p=22371\" target=\"_blank\" rel=\"noopener\">step-by-step business plan<\/a> can help you work on your preparation in a structured way and formulate your plans clearly. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20122a elementor-widget elementor-widget-heading\" data-id=\"c20122a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dealing with questions and feedback<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283f285 elementor-widget elementor-widget-text-editor\" data-id=\"283f285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After your pitch, there will be questions. Investors want to know the details and may ask critical questions. See this as an opportunity to explain your idea even better. Stay calm and answer honestly and clearly.   <\/p><p>Feedback is also extremely useful. Listen carefully to what investors say and use their input to improve your pitch and your business. It&#8217;s an opportunity to learn and grow. Understanding the <a href=\"https:\/\/plnt.nl\/nieuws\/de-rol-van-een-incubator-in-vroege-startupfase\/\" target=\"_blank\" rel=\"noopener\">role of an incubator in the early stages of a startup<\/a> can help you better deal with challenges and further develop your idea.   <\/p><p>Want to learn more about accelerating your startup? Discover <a href=\"https:\/\/plnt.nl\/en\/news\/how-grants-can-accelerate-your-startup\/\" target=\"_blank\" rel=\"noopener\">how subsidies can accelerate your startup<\/a> here. Remember, every pitch is an opportunity to grow, so keep practicing and innovating!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ready to conquer the world with your brilliant idea? Whether you&#8217;re just starting out or have been at it for a while, pitching your startup is an adventure in itself. But don&#8217;t worry, we&#8217;re here to help you create a killer pitch. A pitch that&#8217;s not only relevant and informative, but also super engaging! Structure [&hellip;]<\/p>\n","protected":false},"featured_media":28350,"template":"","kennisbank-categorie":[202],"class_list":["post-28617","kennisbank","type-kennisbank","status-publish","has-post-thumbnail","hentry","kennisbank-categorie-blogpost-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How do you pitch to investors? - PLNT<\/title>\n<meta name=\"description\" content=\"Pitching your startup is the first step to success. But how? Read this blog post for tips from PLNT on pitching to investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you pitch to investors? - PLNT\" \/>\n<meta property=\"og:description\" content=\"Pitching your startup is the first step to success. But how? Read this blog post for tips from PLNT on pitching to investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/\" \/>\n<meta property=\"og:site_name\" content=\"PLNT\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T13:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/plnt.nl\/wp-content\/uploads\/2025\/08\/tips-investeerders-pitch-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PLNT_Leiden\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/\",\"url\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/\",\"name\":\"How do you pitch to investors? - PLNT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/plnt.nl\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/tips-investeerders-pitch-header.png\",\"datePublished\":\"2025-08-11T07:34:36+00:00\",\"dateModified\":\"2025-08-11T13:29:31+00:00\",\"description\":\"Pitching your startup is the first step to success. But how? Read this blog post for tips from PLNT on pitching to investors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/plnt.nl\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/tips-investeerders-pitch-header.png\",\"contentUrl\":\"https:\\\/\\\/plnt.nl\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/tips-investeerders-pitch-header.png\",\"width\":2400,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/how-do-you-pitch-to-investors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/plnt.nl\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kennisbank\",\"item\":\"https:\\\/\\\/plnt.nl\\\/en\\\/knowledge\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How do you pitch to investors?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/plnt.nl\\\/en\\\/\",\"name\":\"PLNT\",\"description\":\"Where innovation meets entrepreneurship.\",\"publisher\":{\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/plnt.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/#organization\",\"name\":\"PLNT\",\"url\":\"https:\\\/\\\/plnt.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/plnt.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/PLNT-Logo-Liggend-Zwart.png\",\"contentUrl\":\"https:\\\/\\\/plnt.nl\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/PLNT-Logo-Liggend-Zwart.png\",\"width\":6689,\"height\":4405,\"caption\":\"PLNT\"},\"image\":{\"@id\":\"https:\\\/\\\/plnt.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/PLNT_Leiden\",\"https:\\\/\\\/www.instagram.com\\\/plntleiden\\\/?hl=nl\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/plnt-leiden\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How do you pitch to investors? - PLNT","description":"Pitching your startup is the first step to success. But how? Read this blog post for tips from PLNT on pitching to investors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/","og_locale":"en_US","og_type":"article","og_title":"How do you pitch to investors? - PLNT","og_description":"Pitching your startup is the first step to success. But how? Read this blog post for tips from PLNT on pitching to investors.","og_url":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/","og_site_name":"PLNT","article_modified_time":"2025-08-11T13:29:31+00:00","og_image":[{"width":2400,"height":600,"url":"https:\/\/plnt.nl\/wp-content\/uploads\/2025\/08\/tips-investeerders-pitch-header.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@PLNT_Leiden","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/","url":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/","name":"How do you pitch to investors? - PLNT","isPartOf":{"@id":"https:\/\/plnt.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/#primaryimage"},"image":{"@id":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/#primaryimage"},"thumbnailUrl":"https:\/\/plnt.nl\/wp-content\/uploads\/2025\/08\/tips-investeerders-pitch-header.png","datePublished":"2025-08-11T07:34:36+00:00","dateModified":"2025-08-11T13:29:31+00:00","description":"Pitching your startup is the first step to success. But how? Read this blog post for tips from PLNT on pitching to investors.","breadcrumb":{"@id":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/#primaryimage","url":"https:\/\/plnt.nl\/wp-content\/uploads\/2025\/08\/tips-investeerders-pitch-header.png","contentUrl":"https:\/\/plnt.nl\/wp-content\/uploads\/2025\/08\/tips-investeerders-pitch-header.png","width":2400,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/plnt.nl\/en\/knowledge\/how-do-you-pitch-to-investors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/plnt.nl\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Kennisbank","item":"https:\/\/plnt.nl\/en\/knowledge\/"},{"@type":"ListItem","position":3,"name":"How do you pitch to investors?"}]},{"@type":"WebSite","@id":"https:\/\/plnt.nl\/en\/#website","url":"https:\/\/plnt.nl\/en\/","name":"PLNT","description":"Where innovation meets entrepreneurship.","publisher":{"@id":"https:\/\/plnt.nl\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/plnt.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/plnt.nl\/en\/#organization","name":"PLNT","url":"https:\/\/plnt.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/plnt.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/plnt.nl\/wp-content\/uploads\/2023\/01\/PLNT-Logo-Liggend-Zwart.png","contentUrl":"https:\/\/plnt.nl\/wp-content\/uploads\/2023\/01\/PLNT-Logo-Liggend-Zwart.png","width":6689,"height":4405,"caption":"PLNT"},"image":{"@id":"https:\/\/plnt.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/PLNT_Leiden","https:\/\/www.instagram.com\/plntleiden\/?hl=nl","https:\/\/www.linkedin.com\/company\/plnt-leiden\/"]}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/kennisbank\/28617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"version-history":[{"count":1,"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/kennisbank\/28617\/revisions"}],"predecessor-version":[{"id":28618,"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/kennisbank\/28617\/revisions\/28618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/media\/28350"}],"wp:attachment":[{"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/media?parent=28617"}],"wp:term":[{"taxonomy":"kennisbank-categorie","embeddable":true,"href":"https:\/\/plnt.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie?post=28617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}