{"id":28044,"date":"2025-07-29T15:49:03","date_gmt":"2025-07-29T13:49:03","guid":{"rendered":"https:\/\/plnt.nl\/kennisbank\/what-investors-want-to-hear-during-your-pitch\/"},"modified":"2025-09-17T11:26:17","modified_gmt":"2025-09-17T09:26:17","slug":"what-investors-want-to-hear-during-your-pitch","status":"publish","type":"kennisbank","link":"https:\/\/plnt.nl\/en\/knowledge\/what-investors-want-to-hear-during-your-pitch\/","title":{"rendered":"What investors want to hear during your pitch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28044\" class=\"elementor elementor-28044 elementor-27469\" data-elementor-post-type=\"kennisbank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4eab07 e-flex e-con-boxed e-con e-parent\" data-id=\"b4eab07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1011f elementor-widget elementor-widget-text-editor\" data-id=\"8b1011f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Okay, imagine this: you have a brilliant idea and you want to share it with the world. The first step? Convince investors! But how do you ensure that your <a href=\"https:\/\/plnt.nl\/en\/startup-dictionary\/\" target=\"_blank\" rel=\"noopener\">pitch<\/a> not only comes across well, but also makes a real impression? You only have a few minutes to grab their attention, so you need to grab it right away.     How? With a story that is clear, convincing, and personal. We will go through a few important steps that will help you make your pitch fantastic! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e991bc e-flex e-con-boxed e-con e-parent\" data-id=\"5e991bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-758a983 elementor-widget elementor-widget-heading\" data-id=\"758a983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Start with a bang\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fcd4bf elementor-widget elementor-widget-text-editor\" data-id=\"5fcd4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pitching is all about communicating your idea quickly and clearly. You have limited time, so start with a powerful introduction that evokes emotions and arouses curiosity. Share a personal anecdote or make a bold statement to leave a lasting impression.  <\/p><p>Next, make sure the structure of your pitch is logical and coherent. Start with the problem that your product or service solves, and then explain how your solution is unique. Use visual aids such as slides or videos to reinforce your story.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9da12b2 e-flex e-con-boxed e-con e-parent\" data-id=\"9da12b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45be670 elementor-widget elementor-widget-heading\" data-id=\"45be670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Your unique selling proposition\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428826b elementor-widget elementor-widget-text-editor\" data-id=\"428826b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The unique selling proposition (USP) is what really sets your company apart from the rest. Investors want to know exactly why your idea is worth investing in.  <a href=\"https:\/\/plnt.nl\/en\/news\/tips-for-creating-your-brand-identity\/\" target=\"_blank\" rel=\"noopener\">What makes your startup different?<\/a> What does your product or service offer that others don&#8217;t? By communicating this clearly, you increase the chance that investors will become enthusiastic about your idea. Want to know how to create a strong story? Take a look <a href=\"https:\/\/plnt.nl\/en\/news\/storytelling-for-startup-success\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02b0c85 e-flex e-con-boxed e-con e-parent\" data-id=\"02b0c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9532c elementor-widget elementor-widget-heading\" data-id=\"1e9532c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Financial projections and feasibility\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5fb4f8 elementor-widget elementor-widget-text-editor\" data-id=\"a5fb4f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An important part of your pitch is presenting financial projections. Investors want to see that you have a realistic and well-founded financial plan. Make sure your figures are credible and based on solid research. Also show how feasible your plan is. Consider presenting a detailed <a href=\"https:\/\/plnt.nl\/en\/?post_type=nieuwsberichten&#038;p=22371\" target=\"_blank\" rel=\"noopener\">business plan<\/a> that explains your strategies and steps to success.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f676a4 e-flex e-con-boxed e-con e-parent\" data-id=\"0f676a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e258c elementor-widget elementor-widget-heading\" data-id=\"34e258c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The role of the team\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f620f elementor-widget elementor-widget-text-editor\" data-id=\"41f620f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The team behind your idea is just as important as the idea itself. Investors want to see a strong and dedicated team that is ready to help your business move forward. Emphasize the strengths of your team members and explain how their expertise contributes to the success of your venture. Discover how an <a href=\"https:\/\/plnt.nl\/nieuws\/de-rol-van-een-incubator-in-vroege-startupfase\/\" target=\"_blank\" rel=\"noopener\">incubator<\/a> can help you build a strong team.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6f12d e-flex e-con-boxed e-con e-parent\" data-id=\"4c6f12d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141114f elementor-widget elementor-widget-heading\" data-id=\"141114f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Anticipating questions and objections\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c79806 elementor-widget elementor-widget-text-editor\" data-id=\"6c79806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investors often come up with questions and objections. Prepare yourself well by making a list of possible questions and coming up with strong answers together with your team. These may concern risks, market research, or competitive advantages. By proactively addressing these questions, you show that you are ready to take on challenges. Want to know how subsidies can <a href=\"https:\/\/plnt.nl\/en\/news\/how-grants-can-accelerate-your-startup\/\" target=\"_blank\" rel=\"noopener\">accelerate<\/a> your startup? That can also be a valuable addition to your pitch.     <\/p><p>Pitching to investors is exciting, but with the right preparation, you can present a story that inspires and convinces. Remember: it&#8217;s not just about presenting a good idea, but also about building trust and showing a clear vision for the future. Good luck!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Okay, imagine this: you have a brilliant idea and you want to share it with the world. The first step? Convince investors! But how do you ensure that your pitch not only comes across well, but also makes a real impression? You only have a few minutes to grab their attention, so you need to [&hellip;]<\/p>\n","protected":false},"featured_media":27483,"template":"","kennisbank-categorie":[202],"class_list":["post-28044","kennisbank","type-kennisbank","status-publish","has-post-thumbnail","hentry","kennisbank-categorie-blogpost-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What investors want to hear during your pitch - PLNT<\/title>\n<meta name=\"description\" content=\"How can you convince investors with a pitch? 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