{"id":36540,"date":"2026-07-14T16:34:51","date_gmt":"2026-07-14T14:34:51","guid":{"rendered":"https:\/\/plnt.nl\/events\/how-to-sell-more-using-humor-and-marketing-psychology\/"},"modified":"2026-07-14T17:02:10","modified_gmt":"2026-07-14T15:02:10","slug":"how-to-sell-more-using-humor-and-marketing-psychology","status":"publish","type":"evenementen","link":"https:\/\/plnt.nl\/en\/events\/how-to-sell-more-using-humor-and-marketing-psychology\/","title":{"rendered":"How to Sell More Using Humor and Marketing Psychology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36540\" class=\"elementor elementor-36540 elementor-36530\" data-elementor-post-type=\"evenementen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b5673 e-flex e-con-boxed e-con e-parent\" data-id=\"33b5673\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a4821 elementor-widget elementor-widget-text-editor\" data-id=\"d0a4821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You&#8217;ve built something you believe in a product, a service, an idea. But your ads aren&#8217;t getting results. Your posts aren&#8217;t getting any likes. And your pitch, which felt so strong internally, isn&#8217;t making much of an impact.    <\/span><\/p><p><span style=\"font-weight: 400;\">Frustrating. \ud83d\ude16<\/span><\/p><p><span style=\"font-weight: 400;\">Because in the meantime, you do see mediocre competitors growing. Not because their product is better, but because they understand how people make decisions. Every euro you spend on marketing without that knowledge is a gamble with your budget.   <\/span><\/p><p><span style=\"font-weight: 400;\">There&#8217;s another way \ud83d\udc47<\/span><\/p><p><span style=\"font-weight: 400;\">On September 10, The Ad Architect, which recently moved into PLNT, is hosting a free knowledge event. In two hours, you\u2019ll discover how to boost sales using humor and proven marketing psychology. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb83b78 elementor-widget elementor-widget-heading\" data-id=\"eb83b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What you'll learn:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571717f elementor-widget elementor-widget-text-editor\" data-id=\"571717f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How People Make Choices and Decisions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to Apply This to Your Own Marketing Tomorrow<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What Humor Can Do for Your Brand<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef21656 elementor-widget elementor-widget-heading\" data-id=\"ef21656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">On stage:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7ebee elementor-widget elementor-widget-text-editor\" data-id=\"0e7ebee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jaap Janssen Steenberg (Cialdini Institute Licensed Trainer)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jente Kamphuis, MSc (The Ad Architect)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jordi van de Bovenkamp, Executive Creative Director at TBWA\\Neboko and the creative mind behind campaigns for Heineken and Albert Heijn.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Afterward, The Ad Architect will treat everyone to beer and bitterballen.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d6b21 elementor-widget elementor-widget-heading\" data-id=\"e9d6b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Good to know<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d067c1e elementor-widget elementor-widget-text-editor\" data-id=\"d067c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <span style=\"font-weight: 400;\"> \ud83d\udcc5 Thursday, September 10, 2026<\/span><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-weight: 400;\"> \ud83d\udd52 3:00 p.m. to 5:00 p.m. (doors open at 2:30 p.m.)<\/span><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-weight: 400;\"> \ud83d\udccd PLNT Leiden, The Spotlight<\/span><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-weight: 400;\"> \ud83c\udf9f\ufe0f Free, but space is limited<\/span><\/p><p><span style=\"font-weight: 400;\">120 minutes of learning while having fun, and then beer and bitterballen.<\/span><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-weight: 400;\">Let\u2019s grow! \ud83d\ude80<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":36533,"parent":0,"template":"","event-doelgroep":[48],"event-type":[204,79,51,53,206],"class_list":["post-36540","evenementen","type-evenementen","status-publish","has-post-thumbnail","hentry","event-doelgroep-leiden-en","event-type-community-en","event-type-meeting","event-type-networking","event-type-panel-en","event-type-public"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell More Using Humor and Marketing Psychology - PLNT<\/title>\n<meta name=\"description\" content=\"The Ad Architect, which recently moved into PLNT, is hosting a free knowledge event! 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